We asked TERN Folding Bikes three simple questions...
- How do you best describe a TERN bike?
- Who is best suited for a folding bike? What kinds of rides around San Diego can you cover with a folding bike?
- How has TERN been involved with the San Diego Community?
To begin, let's meet the faces of TERN Bicycles - Elayne & Steve!
Elayne: Local Agent
Many of you have met Elayne Fowler at all types of bicycle events around San Diego, as she has long supported the SDCBC through her work in the bicycle industry and her consulting firm, Phinelli Group. Elayne is Tern's local agent in San Diego working on bicycle integration and partnership programs with corporations and organizations both locally and nationally.
Steve: Co-Founder, TERN Bicycle Company, U.S. Distributor, & BioLogic accessories
Steve's commitment to the bicycle industry began by working for a bicycle shop straight out of college as he pondered what he wanted to do with the rest of his life. Loving bikes and after racing in all types of categories from BMX, downhill, and triathlon, Steve moved into management and held a senior sale position at Giant bicycles helping grow that company into a leading bicycle brand. He later helped launch TERN Bicycles, the only bicycle brand to launch worldwide at inception, rolling out in 28 countries simultaneously. Today, through a collaborative international development process, the company is bringing exciting product innovation to market. Beyond winning many product design awards for their bicycles, the team has been acknowledged to have invented many exciting bicycle accessories including the phone mount category, the first phone recharge kit that works off a wheel hub, an integrated seat post pump, added a multi-use tool into t he handlebar grip, and much more.
1. SDCBC: Okay, let's dive right in! How do you best describe a TERN Bike?
Steve: It's pretty simple. It's all about the ride. Once you've tried them you'll know what I mean and we have several product patents that help deliver that point of difference. Getting the ride right includes having many gearing feature configuration options with high quality components to match your needs and price points. Then it’s about the looks. We set out to make a great riding bike that looks great, and folds. We don’t think you have to sacrifice anything to have a great bicycle that you can take everywhere.
Elayne's favorite ride!
Steve: It's pretty simple. It's all about the ride. Once you've tried them you'll know what I mean and we have several product patents that help deliver that point of difference. Getting the ride right includes having many gearing feature configuration options with high quality components to match your needs and price points. Then it’s about the looks. We set out to make a great riding bike that looks great, and folds. We don’t think you have to sacrifice anything to have a great bicycle that you can take everywhere.
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Elayne: I summarize it by saying, Tern bicycles provide a general transportation, commuter, and fitness cycling solution that folds down into a lightweight, compact, easy-to-carry package fitting easily into office, mass transit, car, boat, RV, home storage or in a suitcase on a plane. And they look fantastic! This is the one I ride most often when enjoying quick fitness rides up and down the north county coastline.
Elayne's favorite ride!
2. SDCBC: Who is best suited for a folding bike? What kinds of rides around San Diego can you cover with a folding bike?
Sport fitness riders will like the Tern models with high-end road components such as SRAM XO, FSA carbon cranksets and Kinetix Pro wheels.
Commuters will like the internal hub, fenders, racks, adjustable stems and integrated light system models.
Touring, day-trippers, farmer’s market faithfuls and families will love the new Tern Cargo Node model. In fact, Steve was instrumental in developing this new offering after many years of pedaling his kids to school on a Tern Cargo prototype bike.
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| Steve pedaling his kids to school! |
All around town, general transit riders have an abundance of choices to fit their particular needs.
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| Commuting made easy. |
Really anyone that can ride a bike can ride a Tern. In fact, sometimes it’s easier to learn how to ride a bike on a Tern because you can lower the saddle and easily touch the ground when learning, and stopping and starting.
Tern bikes adjust to fit most-sized riders. Tern bicycles also offer a wide variety of wheel and tire options to suit most all terrain.
3. SDCBC: How has TERN been involved with the San Diego Community?
In addition to being a multi-year corporate sponsor of SDCBC, some of Tern’s partnership efforts that Elayne has spearheaded in San Diego have included:
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| Elayne (left), Steve (right) |
City of San Diego:
The City of San Diego’s Bike Program, in the Transportation and Storm Water Department, added a fleet of Tern Link P7i Bicycles to help with the implementation of bike facilities identified in the City’s new Bicycle Master Plan. The staff will use the bikes to get into the environment at street level to assess and document facility conditions, which is a key requirement as they design new and improve existing facilities. The bikes give staff the proper perspective on road conditions, street structure, space allocation, placement of signs, and cross visibility that was not as easy to achieve in a car or walking, and to access areas that cars are not allowed.
Car2Go:
SDCBC:
Tern also provides bicycles for the SDCBC staff to use for any and all trips around town and events.
4. SDCBC: Awesome! Anything else you'd like to share about TERN?
Tern has three local San Diego dealers to test ride and learn more, visit ternbicycles.com, or contact elayne@phinelli.com to discuss partnership programs.
Address
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1211 Morena Blvd.
San Diego,
92110
United States
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2
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9860 Hibert St., C1
San Diego,
92131
United States
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3
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300 Carlsbad Village Drive, Suite 300SB
Carlsbad,
92008
United States
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Driving Directions |
TERN loves San Diego!!
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