Showing posts with label Tour de Fat. Show all posts
Showing posts with label Tour de Fat. Show all posts

Monday, February 16, 2015

Tour de Fat's Car for Bike 2014 Winner Update



What happens when you give up your car? Well Hutton Marshall decided to take New Belgium’s Tour de Fat Car-for_Bike Trader challenge, where one brave role model trades in his or her car keys and pledges to live car free for one year.  Upon giving his car to New Belgium to have them auction it off, he was given a stipend ($2,200) to buy a bicycle and accessories and asked to report on his life changing experience. (Proceeds of the donated car go to the San Diego County Bicycle Coalition and the San Diego Mountain Bike Association) Every city on the Tour de Fat circuit picks one recipient, from a video submission addressing why they want to go car-free and commit to biking full-time. Do you want to apply? Information is on the New Belgium website about this year’s Tour de Fat San Diego, and it's September 26th, 2015.

“The program was a good fit for me. I don’t live far from my work and I spent my time on the weekends within biking distance of my home,” says Hutton, editor of San Diego Uptown News.  “People treat me like I’m making some enormous sacrifice, but really, I still consider myself pretty lucky.” He does realize that he made a choice and “a lot of people in low-income communities would happily trade places with me. They bike to work out of economic necessity, and they certainly didn’t get a high-end touring bike for doing so.” Hutton reflects, “ So really, I did it because I could, and because in the end, I’m lucky to have the freedom and ability to do so.”

As you could imagine, riding a bicycle has some health benefits, “I’m definitely in better shape than I was sixth months ago, that’s for sure. Having Texas Street waiting for me at the end of each workday ensures I never skip a workout,” remarks Hutton. Riding a bicycle through a neighborhood also gives you a different perspective on transportation and city planning. “It’s also been pretty eye-opening too,” notes Hutton. “You see which neighborhoods are designed for residents and pedestrians, and you see which are designed as corridors for people to drive through as quickly as possible.” A cyclist must improvise; sometime the safest path is not a straight line.  “I’ve had to get creative figuring out how I get from A to B throughout the week, but mostly it’s been good.”

Two wheel Connector

“One day as I was just about to get home, I rode past a purse on the ground that other cars had driven past without noticing. Found a wallet in it, did a Google search and found out the owner is another journalist living in San Diego. She might do a story for Uptown News in the future. It’s just funny how getting out of a car makes you more social almost by necessity.”

What advice would you give our next Car-for-Bike Trader?

Hutton advises “Go to a few different bike shops before you choose your ride, but try to find one that’s close to home. Also, I’ve found car2go to be more cost-effective in supplementing my bike than public transportation, at least in the Uptown, Downtown and Mission Valley areas.”

This year’s San Diego New Belgium Tour de Fat is September 26th, 2015, and you can find out more information about the Car-for-Bike Trader program here.






Wednesday, August 28, 2013

Tour de Fat Returns to San Diego on September 28th!

If dressing freaky, riding bikes, listening to bands and drinking beer are things you like, then don’t miss the most FUN fundraiser around…Tour de Fat is coming back to town! New Belgium Brewing, maker of Fat Tire Amber Ale and other award-winning beers, is bringing the 14th annual Tour de Fat to San Diego on Saturday, September 28 in Balboa Park.

Gather up your friends, family and neighbors and come enjoy eclectic entertainment and stellar beer, all while helping local bicycle nonprofits raise funds. The event is free, yet all proceeds from beer and merchandise sales and donations from parade participants will help make San Diego a better place to ride a bike. Last year, approximately 3,500 people came to the festival and raised nearly $30,000 for local nonprofits including the San Diego County Bicycle Coalition and the San Diego Mountain Biking Association.

To properly kick-start the festival, Tour de Fat begins with a giant bicycle parade that weaves through city streets. Each parade route is designed for people of all skill levels; everyone is welcome and colorful costumes are encouraged. For the rest of the afternoon, the stages heat up with world-class acts like Reggie Watts and He’s My Brother She’s My Sister and the park becomes a celebration unlike any other.

Kids of all ages can ride funky bikes, eat delicious fare, relax in the grass, and participate in games and activities such as a “Thousand Person Dance Contest”, which will determine the winner of a 2013 New Belgium Cruiser Bike. Everyone 21 and older can sample new and classic favorites from New Belgium, including the brewery’s flagship brew, Fat Tire, this summer’s seasonal, Rolle Bolle, and selections from the acclaimed Lips of Faith series. 

Click here for more details.